Reading Time: 2 minutes

A new study by the Consumer Electronics Association (CEA)® “Getting Fit With Consumer Electronics” reveals that approximately half of U.S. online consumers used a fitness technology in the past year, and 37 percent anticipate purchasing a fitness technology in the next 12 months.

That fitness technologies help keep us motivated probably isn’t news to many of my Bitness.com brethren, but according to the study, 76 percent exercise alone (without the guidance of exercise professionals), and 74 percent of consumers exercise at home. Those are both good reasons to use technology to help assess fitness levels, set realistic and achievable goals as well as track the amount of daily physical activity. Our gadgets also help us to monitor calorie intake, track progress on fitness goals and ultimately help make the journey more fun and engaging.

“Fitness technologies can play a significant role in motivating consumers,” said Rhonda Daniel, manager of market research at CEA. “Compared to consumers who are not using fitness technologies, consumers who use these devices view exercise more positively, and are more likely to enjoy exercising and to view it as important to their health.”

CEA’s “Getting Fit With Consumer Electronics” presents the findings of an Internet survey administered to an online national sample of 1,303 U.S. adults between July 26 and August 5, 2010. The study was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry.

Source: Full release

Reading Time: < 1 minute

Over the years bitness.com has run a series of articles on gadget recycling and greener gadgets.

Since many of you likely received new and improved heart rate monitors, phones and other gadgets this holiday season, you might be faced with the dilemma of what to do with older electronics you no longer need?

The US Environmental Protection Agency (EPA)* provides information on where to donate or recycle old computer and other electronic products in your area. So if you can’t sell it on eBay or pass it down to a friend/family member, do the right thing and find a local donation or recycling center in your area through the EPA.

Happy Holidays!

* UK readers can look into programs such as MirrorGoGreen, or Google ‘gadget recycling.’ Readers in other countries are encouraged to do the same!

Reading Time: 4 minutes

I was lucky enough to enjoy 3 early powder days last week in Snowbird, Utah. The conditions were not only amazing for early December, they were amazing for any day of any month. But more than fresh lines, blue skies and incredible terrain, what got me stoked the most was sharing it with two friends.

Copyright Justin Cash www.justincash.com

That’s the thing about about Stoke – it’s way better when shared with friends. Two friends that clearly understand this concept are Justin Cash (Woodstock, VT) and Mike Horn (Crested Butte, CO). After several years working together as photographer and writer in the outdoor industry, these stoke enthusiasts decided to launch their own media company to share the stoke and StokeLab.com was born.

In this interview, Justin and Mike share what get’s them stoked, how to capture those moments and what StokeLab does to evangelize the masses by spreading the stoke.

What gets you [StokeLab] stoked?
Spreading stoke far and wide, interacting with our readers/viewers, and putting out a kick-ass product with blood, sweat and tears – okay, nobody’s cried yet, but stoke never sleeps so it’s a lot of work. It’s really gratifying for us to create an alternative stoke-filled universe, and add at least a few positive, inspiring minutes to peoples’ lives.

With two issues under your belt you wowed us with photography and insightful stories. What’s the response been like?
Well, if we’re “wowing” people as you say, than that kind of response is all we could hope for. We’ve received a lot of compliments from a diverse group of readers, and feel we’re accomplishing our mission, or at least are on our way there.

How long does it take to produce a single issue and how often can we expect to see new issues?
New issue every two months, and each issue always takes longer than we plan for – the ideas come first, then we have to convert those ideas into stories, which requires shooting/requesting photos, assigning and editing stories, layout and design, and so on.

Can we ever expect to see Stokelab in print? Is that even a goal of yours?
“Never say never, but print is not our focus right now. Our goal is to continue refining the digital media experience, to make it more interactive and aesthetic. That said, Stokelab will evolve with its readership, and if our readers demand a print magazine down the line than it’s something we’d have to at least consider. But for now we’re capitalizing on the advantages of digital distribution and production, namely, delivering the magazine and all our content for free.

Bitness founder Lawrence Zevon gets methodical 25 years ago. Stokelab founder Justin Cash (seated on right with cap) clearly stoked! Photo by Jason Gould

With Stokelab it’s evident you practice what you preach. What are some of your favorite adventure sports and how did you come to discover them?
Justin – “I’d say my longest running passion would have to be snowboarding. I might even credit you, Larry (bitness.com founder), with turning me on to snowboarding back in ’85-’86. You showed it to Jason Gould and I, when I saw his red and black Burton Elite 140, I knew right then and there I needed one. More recently I’ve been enjoying fly fishing quite a bit in the summer (not so extreme). This winter I am planning on getting into SnoBlading, the sport has kinda died out a little, but I’m on a one-man mission to bring it back to the slopes.”

Mike – “Snowboarding is at the top of my list as well, with mountain biking a close second. I love surfing also but am not very good—at all. Being landlocked in Colorado doesn’t get you much wave time. My first snowboard was a Craig Kelly Air I bought at a thrift store for $15, with bindings. Still got it.

Is there any user-generated content at Stokelab, or do you generally work with select contributors?
We’re just getting started, and are very fortunate to have a bunch of contributors delivering top-level stories, imagery and video content. With two issues out, we’re also receiving more queries from writers and photographers looking to get involved. As for user-generated content, that is on our radar and we are always making efforts to interact with our readers as much as possible. We recently gave away a season pass to Jay Peak Resort, and asked our viewers to submit their stories of stoke, for example.

What are some tips for the amateur photographer to capture great adventure pics like we see on Stokelab.com and justincash.com?
Thanks for the compliment. Technically, I would suggest searching for cool and interesting angles, try to get real close to the action, or climb a tree to get a different perspective. Also, I would add, don’t be afraid to direct the athletes, tell them exactly what you are trying to create and exactly where the peak action needs to be. This will greaten your chances of nailing a banger image. In the end, I’d say shoot as much as you can and make sure you are enjoying what you are shooting – if you are your stoke will show through in your work.

Reading Time: 6 minutes

Okay, let’s just see a quick show of hands… How many of you already own a heart rate monitor of some description? Okay, quite a few of you. Alright, keep your hands up if you know how to use your HRM?  Hmmm, okay, a few hands went down. Quizzical looks on a lot of faces are telling me that a lot of you sort of know how to use your HRM, but are not sure.

Okay, one more round of questions, then: How may of you know about heart rate training zones? Okay, quite a few of put your hands up. Now, keep your hands up if you know about your heart rate training zones, as in your Max HR, your Aerobic Endurance zone, your Tempo zone, and so forth.  A few hands went down, but some more quizzical looks on faces.

You see, the problem is that, before I go and recommend which heart rate monitor you should buy for your training, I have to acknowledge that there is a lot of confusion and margin for error in this whole area of training with heart rate zones, which is why most of us buy an HRM.  So, I am afraid I feel the need to bore you with some explanations, in an attempt to clear up some of that confusion and reduce some of that margin for error. Then, we’ll get to the gadget stuff in a few minutes.

Heart rate training zones
If you read some of the web sites, magazine articles, books or HRM owner’s manuals, it sounds like heart rate training zones can be calculated fairly quickly and then you can head off to do your exercise, confident that you are targeting a specific type of fitness. But, they’re not so easy to calculate accurately and most calculations that don’t involve a scientific test (usually something like a VO2max test) are going to be prone to a lot of error. Problem is that a VO2max test can be expensive ($100-200 or more), can be time consuming (about an hour in total), and require specialists to conduct them. It is sooooo much easier just to follow the “typical guidelines” and then get started than it is to find the time, money and appropriate specialist to do a VO2max test.

But, let me give you an example of how badly you can get it wrong if you follow some of the “typical guidelines”. Many will tell you to take the number 220 and subtract your age if you want to estimate your Maximum Heart Rate for running. So, a 45 year-old guy like myself should have a maximum heart rate of 175 beats per minute (bpm). Except, my Max HR was tested on a treadmill last year (need to get another test done this year, sorry for the old numbers) at 188 bpm. So, if I follow the “typical guideline” and decide I want to target a tougher training zone for intervals on the track, they tell me I should train at 80-85% of my Max HR, or a Tempo training zone of 140-149 bpm. Which would be completely wrong for me, because I found out last year that my Tempo training zone is 151-161 bpm (80-86% of Max HR). The 140-149 bpm zone would be totally counter-productive for me – not hard enough to be improving my speed or power, but too hard to develop aerobic endurance, and I would not see the kinds of fitness gains I had hoped for if I followed the “typical guidelines”.

So, if you want to take this stuff seriously, then get a VO2max test done by an experienced professional and get more out of your training and your HRM.

The other approach you could take would be much less expensive, much more time-consuming, require you to listen to your body, and won’t give you any useful numbers for a while. You could use a heart rate monitor and write down your heart rates at key points in your work-outs (you’ll have to talk to your coach about this for more specific details), and then after several months of regular recording of your numbers, alongside your pacing and Rates of Perceived Exertion, then it might be possible to estimate your personal heart rate training zones.

Heart Rate Monitors
Well, the good news is that you don’t need to go out and buy the latest and most expensive HRM on the market. Of course, the latest and most expensive HRM on the market might have all the features you’d really like to have in an HRM (GPS mapping for speed, distance and route maps, downloadable to your computer, totally waterproof, extended battery life up to 20 hours, perfect for iron-distance triathletes…), like the Garmin Forerunner 310xt pictured to the right there ($300-400). But, there are also plenty of lower priced heart rate monitors that do a great job and cost about 1/4 the price.

So, what would I say are the most useful minimum set of features that an HRM needs to have?

  • Measuring heart rate reliably (well, duh!)
  • Stopwatch with lap counter (total number of laps depends on what you’re doing, really, but the more the better for long-distance people who might want to know their mile splits on a marathon, or perhaps their lap splits for a long track session)
  • Interval or count-down timer (useful if I say, want to do some fartlek with a burst of speed for 100 strides every 4 minutes, or something)
  • Waterproof to 50m (for those of us who also like to time our swims in the pool, not necessarily with HR, but still handy to be able to use the stopwatch with lap counter fully submerged in the water)

My favorite heart rate monitor in the “entry-level” category, that fits all the criteria mentioned above, sadly, is not made any more. It is a Nike Triax C8, it cost me about $80 five years ago, and it still works brilliantly to this day. Sadly, Nike seems to be more focused on footwear and watches that make fashion statements and I could not find any new HRMs currently available that I would recommend.

However, Timex do make some HRMs that are very reasonably priced and seem to have all the features mentioned above. I owned an Ironman-branded Timex watch before I had the Nike Triax HRM and it was very good value for money (but it was not an HRM) and lasted through my first 3 years of triathlon training in all kinds of water, weather and conditions. The Ironman Race Trainer model, pictured to the left, seems to be a very good one with all the features you might need to get started (and it can cost a lot less if you buy it on Amazon).

Garmin also do some very good models that are not as expensive as the 310xt. For example, I own a Forerunner 305 (the one pictured at the top of the article on my wrist) that costs about half of what the 310xt costs and is great for long runs. It is not water-proof, so I can’t wear it when I swim, and the battery life is only estimated for 8 hours, so I can’t use it for iron-distance training or racing situations. But, it has been so useful to have GPS distance and speed measurements available for the lower price.

More information, advice and selection
There are still a lot of other factors you may want to consider when buying and HRM. Is the heart rate strap compatible with your turbo trainer? Your treadmill? Your cycle computer? Will it work with Nike+ and iPod accessories? Other gadgets you might use in your training?  How does it feel when you are wearing it (the Garmin HRMs shown here in this article are very bulky and uncomfortable)?  These are also important questions to think about, and don’t make your purchasing decision any quicker or easier, but can make your usage of the HRM a lot more beneficial in your training.

HeartRateMonitor.co.uk is an excellent resource for people in the UK, and HeartRateMonitorsUSA.com for people in the US, who want to learn more about heart rate monitors, features, and objective product reviews, alongside an impressive range of products for sale on their web sites.  So, check them out, too, and get as much information as you can handle before making your purchase.