Running is enjoyed by millions around the globe, in part because there’s nothing to it. Just grab some running shoes, heck go barefoot – but go! Other sports are not as simple and some modicum of gear is needed. But for those of us who can’t do without the gadgets, gear that helps us run, ride, climb, snowboard, skate, ski, surf, more enjoyable, safer and dare I say – more comfortable?

Bitness is the business of fitness gear – in any sports discipline. So grab the Nike+ shoes, the CoolMax garb, the Nano, Gu, fill-up the fuel belt, kiss the kids goodbye and join us for what we hope to be a long run. The pace promises to be fast but the reward is worth it!